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| Criterion |  UX Design Customer Journey Canvas |  Facilitation Alignment Mapping |  UX Research Customer Journey Mapping |  Facilitation Stakeholder Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-2 h | 2-4 h | 60–90 min |
Participantsdifferent | 3-10 | 4-12 | 4-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Alignment Map, Open Issues, Decision Questions | Journey Map, Pain-point List, Opportunity Backlog | Stakeholder Map, Engagement Plan, Risk Notes |
Tagsno overlap | JourneyCustomerService designCanvas | AlignmentStakeholdersStrategyFacilitation | JourneyServiceService design | StakeholdersAlignmentFacilitationChange |