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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Architecture Inception Canvas method illustration showing its working structure
Architecture
Architecture Inception Canvas
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-3 h1-2 hSeveral meetings plus preparation and analysis; total effort depends on scope1-2 h
Participantsdifferent
3-104-12Evaluation team, architects, and relevant stakeholders3-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesAlignment Map, Open Issues, Decision QuestionsPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsInception Canvas, Risks, Goal List, Open Questions
Tagsno overlap
JourneyCustomerService designCanvas
AlignmentStakeholdersStrategyFacilitation
ArchitectureQualityRiskTradeoffsStakeholders
AlignmentArchitectureCanvas
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