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| Criterion |  UX Design Customer Journey Canvas |  Operations After-Action Review |  UX Research Customer Journey Mapping |  Agile Sprint Retrospective |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a sprint is over and friction shouldn't simply be carried forward, it opens the view onto collaboration and patterns. It creates space to see causes and changes together. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 20-45 min | 2-4 h | Up to 3 hours for a one-month Sprint; shorter Sprints are usually shorter |
Participantsdifferent | 3-10 | 3-12 | 4-10 | Scrum Team |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Lessons learned, Action items, Event summary | Journey Map, Pain-point List, Opportunity Backlog | Improvement actions, Team agreements |
Tagsno overlap | JourneyCustomerService designCanvas | LearningOperationsImprovement | JourneyServiceService design | RetrospectiveImprovementLearning |