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| Criterion | ![]() UX Design Customer Journey Canvas | ![]() UX Research Affinity Diagramming | ![]() Operations Failure Mode and Effects Analysis |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 h | 45–90 min | 2-6 h |
Participantssame | 3-10 | 3-10 | 3-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Theme clusters, Insight statements, Opportunity areas | FMEA Table, Risk Priority, Mitigation Actions |
Tagsno overlap | JourneyCustomerService designCanvas | SynthesisQualitativeRoot cause | RiskQualityOperationsRoot cause |
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