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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumLowLowHigh
Timedifferent
1-3 h30-60 min30–60 min per interview0.5-2 Tage
Participantsdifferent
3-101-51 participant per interview6-12
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesABC Classification, Focus Rules, Control ListInterview Notes, Themes, Insight SummaryService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyCustomerService designCanvas
PrioritizationOperationsPortfolio
QualitativeResearchCustomerDiscovery
Service designOperationsJourneyBlueprint
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