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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumLowHighHigh
Timedifferent
1-3 h15-30 min2-8 h0.5-2 Tage
Participantsdifferent
3-102-62-86-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesRoot cause notes, CountermeasuresProblem Analysis, Decision Analysis, Risk PlanService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyCustomerService designCanvas
Root causeIncidentLeanProblem solving
Problem solvingRoot causeDecisionOperations
Service designOperationsJourneyBlueprint
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