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Criterion
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitydifferent
LowMediumMediumLow
Timedifferent
8-15 minMultiple workshops over several weeks60-120 min45-90 min
Participantsdifferent
1-102-83-83-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Sketch Set, Idea Shortlist, Direction OptionsHooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment BacklogLotus Diagram, Idea Themes, Shortlist
Tagsno overlap
BrainstormingSketchingSpeedDivergenceDesign sprint
GrowthBehaviorRetention
GrowthRetentionConversion
BrainstormingIdeationCreativityDivergenceWorkshop
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