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| Criterion | ![]() Innovation Crazy 8s | ![]() UX Research Empathy Mapping | ![]() UX Research Personas | ![]() Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 8-15 min | 30–60 min | 1-3 Tage | 45-90 min |
Participantsdifferent | 1-10 | 4-8 | Internes Team | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Sketch Set, Idea Shortlist, Direction Options | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | BrainstormingSketchingSpeedDivergenceDesign sprint | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis | BrainstormingIdeationCreativityDivergenceWorkshop |



