View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Innovation Crazy 8s |  Innovation Design Sprint |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | High | Low | High |
Timedifferent | 8-15 min | 4-5 Tage | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 1-10 | 5-8 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop | Workshop | Async | Async |
Outputdifferent | Sketch Set, Idea Shortlist, Direction Options | Prototype, Test Findings, Decision Rationale | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | BrainstormingSketchingSpeedDivergenceDesign sprint | Design sprintPrototypeValidationInnovation | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |