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| Criterion |  Product Strategy Counter Metrics |  Product Strategy OKRs |  Business Strategy VMGS |
|---|---|---|---|
Purposedifferent | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 1-2 h Setup | 2-4 h |
Participantsdifferent | 2-6 | 2-20 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Counter Metric List, Guardrail Definitions | OKR set, Measurement plan, Review cadence | Vision Statement, Mission Statement, Goals, Strategies |
Tagsno overlap | MetricsMeasurementStrategyExperiments | GoalsAlignmentOutcomesMeasurement | VisionGoalsStrategy |
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