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Criterion
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
HighHighLowLow
Timedifferent
90-180 min1-4 Wochen45-90 min30-60 min
Participantsdifferent
3-81-62-81-5
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
CoD Table, Prioritization SequenceExperiment results, Decision log, Learning summaryAssumption List, Critical Assumptions, Learning PlanCompleted Experiment Canvas, Success Metric
Tagsno overlap
PrioritizationDeliveryEconomicsDecision
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskDecisionDiscovery
ExperimentsValidationDiscoveryHypothesis
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