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Criterion
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Purposedifferent
When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.
Complexitysame
MediumMediumMedium
Timedifferent
60-120 min30-60 min je Interview1-3 h
Participantsdifferent
2-85-10 Interviews2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Contradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasSolution Feedback, Objection List, Validation NotesMorphological Box, Concept Combinations, Idea Shortlist
Tagsno overlap
ContradictionsInnovationProblem solving
ValidationInterviewsPrototype
IdeationInnovationCreativity
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