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Criterion
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumLowLow
Timedifferent
60-120 min30-60 min je Interview20-35 min25-40 min
Participantsdifferent
2-85-12 Interviews1-51-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Contradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasProblem Evidence, Risk Notes, Customer SegmentsTest Card with a pre-set thresholdLearning Card with evidence and next action
Tagsno overlap
ContradictionsInnovationProblem solving
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryLearning
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