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Criterion
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitysame
MediumMediumMedium
Timedifferent
60-120 min1-3 h1-2 h
Participantssame
2-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Contradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasMorphological Box, Concept Combinations, Idea ShortlistBusiness Model Canvas, Assumption List, Business Hypotheses
Tags1 shared
ContradictionsInnovationProblem solving
IdeationInnovationCreativity
Business modelStrategyValueInnovation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming