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| Criterion |  Innovation Contradiction Analysis |  Growth A/B Testing |  Innovation Design Thinking |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | 60-120 min | 1-4 Wochen | 1 Tag bis mehrere Wochen | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | 4-10 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop | Async |
Outputdifferent | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Experiment results, Decision log, Learning summary | Problem Statement, Prototype, Test Learnings | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ContradictionsInnovationProblem solving | ExperimentsGrowthAnalyticsValidation | InnovationPrototypeResearch | ValidationExperimentsDemandGrowth |