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| Criterion |  UX Research Contextual Inquiry |  Business Strategy VRIO Framework |  Product Strategy Impact Mapping |  UX Research Diary Study |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 90-180 min | 45-90 min | 1-4 Wochen |
Participantsdifferent | 4-12 Beobachtungen | 3-6 | 3-8 | 5-20 |
Formatdifferent | Workshop + async | Workshop | Workshop | Async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | VRIO Table, Strategic Actions | Impact Map, Outcome Hypotheses, Delivery Options | Diary Entries, Longitudinal Patterns, Experience Timeline |
Tagsno overlap | UX researchObservationContext | StrategyDiagnosisBusiness modelCapability | OutcomesStrategyBehaviorPlanning | UX researchTrackingBehavior |