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Criterion
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Domain Context Map
Domain Modeling
Domain Context Map
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a domain model and its associated contexts need to be thought through together, it creates a shared overview. It connects the business view and organizational boundary into a readable whole.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
1-3 Wochen1-5 Tage1-3 h1-4 Wochen
Participantsdifferent
4-12 BeobachtungenNutzertraffic3-101-6
Formatdifferent
Workshop + asyncAsyncWorkshopAsync
Outputdifferent
Field Notes, Workflow Insights, Pain PointsInterest Metrics, Conversion Signal, Learning NoteDomain Context Map, Boundary Notes, Ownership MapExperiment results, Decision log, Learning summary
Tagsno overlap
UX researchObservationContext
ValidationExperimentsDemandGrowth
Domain-Driven DesignContextBoundaries
ExperimentsGrowthAnalyticsValidation
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