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| Criterion |  UX Research Contextual Inquiry |  Product Discovery Opportunity Scoring |  Business Strategy GAP Analysis |  Product Discovery Jobs to Be Done |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 60-120 min | 1-3 h | 1-3 Wochen |
Participantsdifferent | 4-12 Beobachtungen | 3-6 | 2-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Opportunity Score Table, Top Outcomes | Gap Matrix, Action Plan, Risk Notes | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | UX researchObservationContext | PrioritizationDiscoveryOutcomesNeeds | StrategyAnalysisPlanning | CustomerOutcomesNeeds |