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| Criterion |  UX Research Contextual Inquiry |  Product Discovery Jobs to Be Done |  Product Strategy Impact Mapping |  UX Research Diary Study |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-3 Wochen | 45-90 min | 1-4 Wochen |
Participantsdifferent | 4-12 Beobachtungen | 5-12 Interviews | 3-8 | 5-20 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Job Stories, Outcome Statements, Opportunity List | Impact Map, Outcome Hypotheses, Delivery Options | Diary Entries, Longitudinal Patterns, Experience Timeline |
Tagsno overlap | UX researchObservationContext | CustomerOutcomesNeeds | OutcomesStrategyBehaviorPlanning | UX researchTrackingBehavior |