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| Criterion |  UX Research Contextual Inquiry |  Product Strategy Impact Mapping |  Product Discovery Opportunity Scoring |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 45-90 min | 60-120 min | 1-3 h |
Participantsdifferent | 4-12 Beobachtungen | 3-8 | 3-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Impact Map, Outcome Hypotheses, Delivery Options | Opportunity Score Table, Top Outcomes | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | UX researchObservationContext | OutcomesStrategyBehaviorPlanning | PrioritizationDiscoveryOutcomesNeeds | StrategyAnalysisPlanning |