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Criterion
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Purposedifferent
When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen30-120 minWochen bis Monate je Lernzyklus45-90 min
Participantsdifferent
4-12 Beobachtungen2-62-81-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Field Notes, Workflow Insights, Pain PointsObservation Notes, Improvement IdeasHypothesis list, MVPs, Learning reports, Pivot or persevere decisionLean Canvas, Core Assumptions, Experiment Backlog
Tagsno overlap
UX researchObservationContext
LeanObservationProcessOperations
LeanStartupValidationMVP
StartupLeanAssumptionsBusiness model
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