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| Criterion |  UX Research Contextual Inquiry |  UX Research Diary Study |  Business Strategy GAP Analysis |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 1-4 Wochen | 1-3 h | 30-60 min |
Participantsdifferent | 4-12 Beobachtungen | 5-20 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Diary Entries, Longitudinal Patterns, Experience Timeline | Gap Matrix, Action Plan, Risk Notes | SWOT matrix, Strategic options, Action list |
Tagsno overlap | UX researchObservationContext | UX researchTrackingBehavior | StrategyAnalysisPlanning | StrategyAnalysisMarketPositioning |