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| Criterion |  UX Research Contextual Inquiry |  Decision Making Delphi Method |  Business Strategy GAP Analysis |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-4 Wochen | 1-3 h | 45-90 min |
Participantsdifferent | 4-12 Beobachtungen | 6-30 Experten | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Expert Forecast, Consensus Range, Assumption Notes | Gap Matrix, Action Plan, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | UX researchObservationContext | ForecastingExpertsDecisionStrategy | StrategyAnalysisPlanning | OutcomesStrategyBehaviorPlanning |