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Criterion
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
Paper illustration for Communication Plan
Delivery
Communication Plan
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen45-90 min1-3 h45-90 min
Participantsdifferent
4-12 Beobachtungen2-62-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Field Notes, Workflow Insights, Pain PointsCommunication Plan, Channel Matrix, Message CadenceGap Matrix, Action Plan, Risk NotesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
UX researchObservationContext
CommunicationStakeholdersDeliveryPlanning
StrategyAnalysisPlanning
OutcomesStrategyBehaviorPlanning
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