View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Contextual Inquiry |  Business Strategy Balanced Scorecard |  Product Strategy Counter Metrics |
|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Wochen | Halber Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 4-12 Beobachtungen | 4-12 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Balanced Scorecard, Strategic Measures, Initiative Map | Counter Metric List, Guardrail Definitions |
Tagsno overlap | UX researchObservationContext | StrategyMetricsExecution | MetricsMeasurementStrategyExperiments |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
