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Criterion
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Domain Context Map
Domain Modeling
Domain Context Map
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When a domain model and its associated contexts need to be thought through together, it creates a shared overview. It connects the business view and organizational boundary into a readable whole.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 Wochen45-60 min1-3 h1-4 Wochen
Participantsdifferent
4-12 Beobachtungen2-83-101-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
Field Notes, Workflow Insights, Pain PointsAssumption map, Test backlog, Risk rankingDomain Context Map, Boundary Notes, Ownership MapExperiment results, Decision log, Learning summary
Tagsno overlap
UX researchObservationContext
AssumptionsRiskExperimentsValidation
Domain-Driven DesignContextBoundaries
ExperimentsGrowthAnalyticsValidation
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