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| Criterion |  UX Research Contextual Inquiry |  Growth A/B Testing |  Operations PDCA Cycle |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-3 Wochen | 1-4 Wochen | 1 h bis mehrere Wochen | 45-60 min |
Participantsdifferent | 4-12 Beobachtungen | 1-6 | 1-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Experiment results, Decision log, Learning summary | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | UX researchObservationContext | ExperimentsGrowthAnalyticsValidation | Continuous improvementLeanExperiments | AssumptionsRiskExperimentsValidation |