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Criterion
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-3 Wochen1-4 Wochen1-4 Wochen1-5 Tage
Participantsdifferent
4-12 Beobachtungen1-65-20Nutzertraffic
Formatdifferent
Workshop + asyncAsyncAsyncAsync
Outputdifferent
Field Notes, Workflow Insights, Pain PointsExperiment results, Decision log, Learning summaryDiary Entries, Longitudinal Patterns, Experience TimelineClick Data, Interest Signal, Learning Decision
Tagsno overlap
UX researchObservationContext
ExperimentsGrowthAnalyticsValidation
UX researchTrackingBehavior
ValidationExperimentsDemandDiscovery
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