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| Criterion |  Product Discovery Concierge MVP |  Innovation Lean Startup |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | Wochen bis Monate je Lernzyklus | 20-35 min | 1-5 Tage |
Participantsdifferent | 3-10 Kunden | 2-8 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Concierge Learnings, Service Blueprint, MVP Risks | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tags1 shared | MVPValidationServiceDiscovery | LeanStartupValidationMVP | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |