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Criterion
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-4 Wochen30-60 min1-4 Wochen20-35 min
Participantsdifferent
3-10 Kunden1-51-61-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Concierge Learnings, Service Blueprint, MVP RisksCompleted Experiment Canvas, Success MetricExperiment results, Decision log, Learning summaryTest Card with a pre-set threshold
Tags1 shared
MVPValidationServiceDiscovery
ExperimentsValidationDiscoveryHypothesis
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
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