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Criterion
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumHighMediumLow
Timedifferent
1-4 Wochen1 Tag bis mehrere Wochen1-5 Tage25-40 min
Participantsdifferent
3-10 Kunden4-10Nutzertraffic1-5
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Concierge Learnings, Service Blueprint, MVP RisksProblem Statement, Prototype, Test LearningsClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
MVPValidationServiceDiscovery
InnovationPrototypeResearch
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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