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Criterion
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-4 Wochen45-90 min30–60 min per interview1-2 h
Participantsdifferent
3-10 Kunden2-81 participant per interview2-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Concierge Learnings, Service Blueprint, MVP RisksAssumption List, Critical Assumptions, Learning PlanInterview Notes, Themes, Insight SummaryDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
MVPValidationServiceDiscovery
AssumptionsRiskDecisionDiscovery
QualitativeResearchCustomerDiscovery
StrategyDecisionAssumptionsHypothesis
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