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| Criterion |  Knowledge Modeling Concept Mapping |  UX Research User Interviews |  UX Research Personas |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 h | 30–60 min per interview | 1-3 Tage | 30-60 min je Interview |
Participantsdifferent | 1-8 | 1 participant per interview | Internes Team | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer |