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| Criterion |  Knowledge Modeling Concept Mapping |  UX Research User Interviews |  Product Discovery Experiment Canvas |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-2 h | 30–60 min per interview | 30-60 min | 25-40 min |
Participantsdifferent | 1-8 | 1 participant per interview | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Interview Notes, Themes, Insight Summary | Completed Experiment Canvas, Success Metric | Learning Card with evidence and next action |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning |