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| Criterion | ![]() Knowledge Modeling Concept Mapping | ![]() UX Research User Interviews | ![]() UX Research Empathy Mapping | ![]() UX Research Personas |
|---|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-2 h | 30–60 min per interview | 30–60 min | 1-3 Tage |
Participantsdifferent | 1-8 | 1 participant per interview | 4-8 | Internes Team |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Interview Notes, Themes, Insight Summary | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | QualitativeResearchCustomerDiscovery | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis |



