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| Criterion |  Knowledge Modeling Concept Mapping |  UX Research Personas |  Product Discovery Concierge MVP |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 h | 1-3 Tage | 1-4 Wochen | 30–60 min per interview |
Participantsdifferent | 1-8 | Internes Team | 3-10 Kunden | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Persona Profiles, Needs Summary, Scenario Notes | Concierge Learnings, Service Blueprint, MVP Risks | Interview Notes, Themes, Insight Summary |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | ResearchCustomerSynthesis | MVPValidationServiceDiscovery | QualitativeResearchCustomerDiscovery |