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| Criterion |  Knowledge Modeling Concept Mapping |  Product Discovery Opportunity Interview |  UX Research Empathy Mapping |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-2 h | 30-60 min je Interview | 30–60 min | 30–60 min per interview |
Participantsdifferent | 1-8 | 5-12 Interviews | 4-8 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Interview Notes, Opportunity Themes, Customer Quotes | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery |