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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 h1-3 Wochen1-3 h1-3 h
Participantsdifferent
1-85-12 Interviews3-121-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsJob Stories, Outcome Statements, Opportunity ListKnowledge Map, Critical Knowledge Areas, Transfer PlanArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
KnowledgeConceptsMappingSensemaking
CustomerOutcomesNeeds
KnowledgeMappingRisk
SensemakingDecisionRationale
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