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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h2-4 h1-5 Tage1-4 Wochen
Participantsdifferent
1-84-10Nutzertraffic3-10 Kunden
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsJourney Map, Pain-point List, Opportunity BacklogInterest Metrics, Conversion Signal, Learning NoteConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
KnowledgeConceptsMappingSensemaking
JourneyServiceService design
ValidationExperimentsDemandGrowth
MVPValidationServiceDiscovery
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