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| Criterion |  Knowledge Modeling Concept Mapping |  Growth Funnel Analysis |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-2 h | 1-3 h | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 1-8 | 1-5 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |