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| Criterion |  Knowledge Modeling Concept Mapping |  Growth Flywheel |  Business Strategy GAP Analysis |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h | 60-120 min | 1-3 h | 1-3 h |
Participantsdifferent | 1-8 | 3-8 | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Gap Matrix, Action Plan, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | GrowthRetentionConversion | StrategyAnalysisPlanning | AnalyticsConversionGrowth |