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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 h30–60 min1-3 Tage30–60 min per interview
Participantsdifferent
1-84-8Internes Team1 participant per interview
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsEmpathy Map, Assumptions List, Research GapsPersona Profiles, Needs Summary, Scenario NotesInterview Notes, Themes, Insight Summary
Tagsno overlap
KnowledgeConceptsMappingSensemaking
SynthesisQualitativeWorkshop
ResearchCustomerSynthesis
QualitativeResearchCustomerDiscovery
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