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| Criterion | ![]() Knowledge Modeling Concept Mapping | ![]() UX Research Empathy Mapping | ![]() Product Discovery Assumption Mapping | ![]() Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-2 h | 30–60 min | 45-60 min | 1-4 Wochen |
Participantsdifferent | 1-8 | 4-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Empathy Map, Assumptions List, Research Gaps | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | SynthesisQualitativeWorkshop | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |



