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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
1-2 h1-3 Wochen1-5 Tage1-4 Wochen
Participantsdifferent
1-84-12 BeobachtungenNutzertraffic1-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsField Notes, Workflow Insights, Pain PointsInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
KnowledgeConceptsMappingSensemaking
UX researchObservationContext
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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