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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
LowHighMediumMedium
Timedifferent
45-90 minHalf day1-2 h1-3 h
Participantsdifferent
2-63-84-122-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceValue Chain Map, Lever ListAlignment Map, Open Issues, Decision QuestionsGap Matrix, Action Plan, Risk Notes
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
StrategyBusiness modelDiagnosisAnalysis
AlignmentStakeholdersStrategyFacilitation
StrategyAnalysisPlanning
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