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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min30–60 min per interview30-60 min je Interview60-120 min
Participantsdifferent
2-61 participant per interview5-12 Interviews2-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
ArchitectureCommunicationStakeholdersCanvas
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