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| Criterion |  Delivery Communication Plan |  Business Strategy SWOT Analysis |  Facilitation Alignment Mapping |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min | 1-2 h | 1-3 h |
Participantsdifferent | 2-6 | 3-12 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | SWOT matrix, Strategic options, Action list | Alignment Map, Open Issues, Decision Questions | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | StrategyAnalysisMarketPositioning | AlignmentStakeholdersStrategyFacilitation | StrategyAnalysisPlanning |