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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Storytelling
Facilitation
Storytelling
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45-90 min45-120 min45-90 min30-60 min
Participantsdifferent
2-61-63-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceNarrative Outline, Key Message, Story ArcImpact Map, Outcome Hypotheses, Delivery OptionsPower Interest Grid, Strategy per Stakeholder
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
CommunicationNarrativeStakeholdersFacilitation
OutcomesStrategyBehaviorPlanning
StakeholdersFacilitationAlignmentPlanning
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