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| Criterion |  Delivery Communication Plan |  Product Discovery Smoke Test |  Facilitation Stakeholder Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 45-90 min | 1-5 Tage | 60–90 min | 1-4 Wochen |
Participantsdifferent | 2-6 | Nutzertraffic | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Interest Metrics, Conversion Signal, Learning Note | Stakeholder Map, Engagement Plan, Risk Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | ValidationExperimentsDemandGrowth | StakeholdersAlignmentFacilitationChange | ExperimentsGrowthAnalyticsValidation |