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| Criterion |  Delivery Communication Plan |  Product Discovery Smoke Test |  Facilitation Alignment Mapping |  Facilitation Stakeholder Mapping |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 45-90 min | 1-5 Tage | 1-2 h | 60–90 min |
Participantsdifferent | 2-6 | Nutzertraffic | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Interest Metrics, Conversion Signal, Learning Note | Alignment Map, Open Issues, Decision Questions | Stakeholder Map, Engagement Plan, Risk Notes |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | ValidationExperimentsDemandGrowth | AlignmentStakeholdersStrategyFacilitation | StakeholdersAlignmentFacilitationChange |